This student-turned passion project is a brand design with packaging and an ad campaign for a fictional energy drink company named Flux. The theme behind Flux is mystery and discovery, with made up words, each flavour is unknown, and becomes a fun guessing game for the consumer.. The use of bold and angled type in the logotype captures the dynamic tone of movement and fun that many competing energy drinks lack. The vibrant colours of pink, yellow, and blue as well as halftone pattern are inspired by comic books, leaping off the page in contrast with the dark background.
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