For this project we were asked to create the brand and online store for a fictional company. Of our two choices, I chose a soap company named Paper Street Soap Company. Right from the start I wanted to create a brand that was missing but necessary from the soap and beauty market today. I chose a non-gendered vibrant colour palette with bold type to really grab the viewer’s attention. The logo was inspired by the angles and perspective of street signs, and all imagery used heavily reinforced the feeling of a fun, urban setting. The bold hero image on the landing page draws the viewer in, and the simple and organized product section allows for easy selection, showcasing each product with various colours associated with the type of product they are. The layout is also simple to navigate, and user friendly.
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